凸的很不雅？
國健局花10萬改局徽
作者： NewTalk 新頭殼 | 新頭殼 – 2013年5月13日 下午7:15 新頭殼newtalk 2013.05.13 林朝億/台北報導
對於美國商業雜誌Business Pundit網站將衛生署國民健康局「3人行」局徽列為全球15大不雅LOGO，國民健康局今（13）日上網公開招標，希望以10萬元預算為組織改造後的「衛生福利部國民健康署」爭取新設計的識別標誌。
根據Business Pundit網站日前選出全球15家不雅企業機構標誌，台灣的國民健康局的「三人行」標誌，出現「男凸女凹」模樣，被列為全球第6大的不雅標誌，引發網友熱傳。
對此，國民健康局今日發布招標公告指出，適逢政府組織改造，將徵求新的「衛生福利部國民健康署」LOGO識別標誌，以利後續宣傳及行銷目的，經費新臺幣10萬元整。
國民健康局對於先前局徽的設計理念指出，1、這是以國民健康英文字首「BHP」作為局徽設計的主要元素，構圖簡潔易明。2、運用3個字母構成，三人互相關懷且展現出 「珍愛生命，傳播健康」的意象。3、徽誌以圓為外形，表示天圓地方，象徵該局推展業務無遠弗屆的精神。4、局徽以「黃綠」，代表國人健康和諧與歡喜的涵義。以「綠色」表示全民健康成長和活力的象徵。三個人在一起有三人成眾的意思，也有增進健康（Promotion）、預防疾病（Prevention）及安全防護（Protection）的意涵。
iled in archive Biz by Julian on April 2, 2013 | No Comments
6. Bureau of Health Promotion
6. Bureau of Health Promotion
Matters get even more complicated when a logo is used internationally – especially when it comes to using symbols. Different symbols can have alternative interpretations in other cultures and contexts. With this in mind, an international company would do well to carefully research the kind of imagery that goes into creating its logo. Nike is an example of a company with a globally successful logo. Not only is it simple, memorable and carefully tied to the brand, but it has also been well received all over the world. Guerrini says that the Nike “swoosh” is a powerful symbol of speed, movement, approval and accuracy. What does the logo pictured here appear to represent? Don’t ask.
http://www.businesspundit.com/15-inadvertently-lewd-company-logos/?img=43656
Top 15 Worst Logo FAILS Ever
Marketers say that one of the most important marketing tools is a good logo design. It not only provides an easy to recognize identity for your business but also communicates who you are. That’s why every company considering creating or buying a logo design should know the criteria that make for an effective logo.
The first feature of a good and effective logo is that it can immediately “grab” viewer’s attention. Your logo should have an immediate impact and hold the viewer’s attention.
However, if you did manage to catch the viewer’s eye – that doesn’t necessary mean you are doing good. There might always be a hidden penis you cannot see at first sight.
Here’s a list of Top 15 Worst Logo Fails of all time which probably didn’t look so bad at first glance.
Logo of Catholic Church’s Archdiocesan Youth Commission
This is an actual logo designed in 1973 for the Catholic Church’s Archdiocesan Youth Commission. It even won an award from the Art Directors Club of Los Angeles.
A-Style Logo
A-Style logo was born well before the line of clothing – designed in 1989 and marketed in Italy since 1999. It was in fact an invention of his creator who began to attack Italian cities with stickers on a yellow background with A-Style logo (an example of guerilla marketing ), followed by other cities including Miami , Moscow and London. The newspapers and television began to be interested in the strange appearances of the logo, and soon the company started marketing their products under the brand A-Style.
Office of Government Commerce
The Office of Government Commerce (OGC) is an independent Office of the Treasury. Sometimes you need to shift your view to realize the error. www.ogc.gov.uk
Mont-Sat
Now you know why Mr. Satellite looks so happy. www.mont-sat.pl
Arlington Pediatric Center
Just checked their website, and apparently they have changed their logo to something more pleasing. It’s no longer a pedophilic center. Now it has something to do with crabs (look attentively at letter C). FAIL again or is it their marketing strategy? www.arlpedcen.org
Pepsi
While all this might look like a joke, it gets even funnier when you look at the Pepsi Max logo. It has nearly twice the caffeine of Pepsi’s other cola beverages. We’re not sure what drinking Pepsi Max is supposed to do for you, but based on what it did to this guys tummy here, we’d suggest staying away from it.
You’ll never look at the Pepsi logo the same again.
Clinica Dental
Computer Doctors
Locum
A logo for Locum, a Swedish property management company.
CatWear
Institute Of Oriental Studies
Kudawara Pharmacy
Kidsexchange
Junior Jazz Dance Classes
Olympic Logo of London 2012
Designed by Wolff Olins at an expenditure of £400,000 (almost $800,000) the logo has been met with expected ambivalence, and, in some unavoidable cases, hatred – actually, so far, in 11,550 cases.[1]
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能入選也不錯，全世界媒體和網友會免費幫我們國健局宣傳。
若要買那麼多版面的廣告，讓人家知道台灣，不知要花多少廣告費哩！
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