Keep Matters for a Time in Suspense.Admiration at their novelty heightens the value of your achievements. It is both useless and insipid to play with the cards on the table. If you do not declare yourself immediately, you arouse expectation, especially when the importance of your position makes you the object of general attention. Mix a little mystery with everything, and the very mystery arouses veneration. And when you explain, be not too explicit, just as you do not expose your inmost thoughts in ordinary intercourse. Cautious silence is the holy of holies of worldly wisdom. A resolution declared is never highly thought of; it only leaves room for criticism. And if it happens to fail, you are doubly unfortunate. Besides you imitate the Divine way when you cause men to wonder and watch. .……by Balthasar Gracian
凡事創造想像空間
突來的成就會加深人們的欽慕，如果是必然發生的事情，不但無用，而且平淡無味。當你是公眾的焦點，尤其是重要的社會地位時，不要完全的表明態度，要引起公眾的期待，凡事都要保留謹慎，謹慎的態度就會贏得人們尊敬。
在普通的場合裡，不要談論內心深處想法，要公開說明的時候，也不必太過於詳盡，因為謹慎沉靜是如今最明智的智慧。一個欠缺思考的回應，只會換來批評，如果有所散失，就更加深了你的不幸。些外，你想引起公眾的想象及注意，可以向神明效法。……群仙會
反思
一個不成熟的想法，如果輕易的就讓別人知道，就好像是要每個人表達竟見一樣，會引來許多的建議及批評，不如按部就班的隱密實現，所以韓非子云：「事以密成，語以洩敗。」
但是廣告也有一定的效應，古代的羅馬是一個民主的社會，凱撒的政敵害怕遠在高蘆的凱撒大軍，於是凱撒不停的寫下宣傳用的日記，送到羅馬，借以安定人心，使人們對凱撒存有想像的空間，凱撒因此成功的獲得支持。
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