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Finally Starting Your Business This Year? Here's Your Ultimate 12-Point Checklist

by: Leigh Buchanan and Sheila Marikar  

1. Walk a mile in your customers' shoes.
2. Lead with your com­petitive advantage.
3. Line up your mentors.
4. Go where opportunity points you.
5. Stress-test your assumptions.
6. Be creative about getting your name out.
7. Cautiously harvest low-hanging money.
8. To excite investors, focus on the big picture, not the details.
9. Forge a functional founding team.
10. Find ideas in inefficiencies.
11. Make them pay for something.
12. Don't pull the plug on learning too soon.