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How To Turn A Crisis Into An Opportunity: Insight From Judy Smith, The Woman Who Inspired ABC’s “Scandal”

By: Susan Karlin

From: http://www.fastcocreate.com/1680448/how-to-turn-a-crisis-into-an-opportunity-insight-from-judy-smith-the-woman-who-inspired-abcs?partner=best_of_newsletter

 

1) Acknowledge your weaknesses Carefully weigh getting involved in things in which you lack expertise.

2) Know your industry’s weaknesses Certain crises are likely to happen in given industries--like recalls for consumer products. Prepare an advance game plan and a solid execution strategy for these potential mishaps.

3) Maintain good internal communication Some issues and problems can be sorted out before they reach a crisis level.

4) Have a plan of attack If you or your company fall into a crisis, own up to your issues and face the reality of your situation, be honest and transparent, act decisively to begin to remedy the situation, and have in place a strategy to rehabilitate the brand.

Image From: http://luxuryforthehome.com/2010/12/living-green-keeping-it-simple/