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Recently, people around the world can get a lot of “YES”messages from every kind of media, from magazines to TV channels. A familiar tune represents “Intel Inside” is again around our environment. Yes, the CPU industry dominator shouts out loud that you should change your life/working style with their new product--- Centrino.

Now, the Big Three (Dell, HP and IBM) are redesigning large and small notebooks around Intel's new Pentium M mobile processor (branded Centrino when combined with Intel's Wi-Fi wireless Ethernet adapter). The processor replaces the older Pentium 4-M and III-M chips. This new processor’s most important advantage is to save electricity more. It helps a lot uplift the efficiency of laptop battery. No mention about the powerful wireless function. Many other branded laptop manufacturers follow soon, avoiding being lagged behind market. It’s easy to imagine that computer firms will launch new promotion campaigns to adjust the inventory of P-3 and P-4 products, and the wireless devices will come into a new period of price cutting battle to enlarge their market share under this wave of Centrino’s marketing campaign. The computer market seems to recover from now on.

Intel Inc. spent US$300 million to market their new product around the globe. I think people will quickly know the new benefits of this product combo. But how soon and how many people can recognize it a necessary for working and living are key factors of profit for firms. Big companies always take advantage in the market. Centrino is coming to control, sooner and later. But how soon, we can tell!