這是一個網路爆紅的例子,也是網路創業成功的案例。
蘿倫路克一個英國的單親媽媽,原本在計程車行裡做調度的工作:接聽客戶的電話,然後派車。當然這無是個有趣的工作,蘿倫也覺得很乏味。
蘿倫一項對化妝很感興趣,她也有化妝的天賦,對於甚麼樣的臉型適合甚麼樣的妝很有一套。於是她辭掉計程車行的工作,在eBay上賣化妝品。她找來一部廉價的錄影機,拍下自己畫眼妝的影片,上傳到YouTube, 而她因此成為了YouTbue紅星,她的影片以超過8800萬人次的瀏覽,並且有超過40萬的訂閱戶。
前一陣子新聞也常報導一些網路正妹,靠著高超的化妝技巧,讓原本不太起眼的容貌變身成為正妹。甚至報導說有網友甚至認為那是易容術,不是化妝。或許喜歡化妝的女孩子也可以學學蘿倫路克!
這是維基百科Wikipedia對她的介紹:http://en.wikipedia.org/wiki/Lauren_Luke
衛報(The Guardian)上的專欄與教學影片 http://www.guardian.co.uk/lifeandstyle/series/lauren-luke-makeup-tutorials
現在蘿倫路克在英國全國性的報紙上有每周的專欄,並且有自己品牌的商品。
蘿倫路克網路商店 http://shop.bylaurenluke.com/products.html/
至於她的教學影片是否詳盡實用?我不過是個男人,我怎麼知道!
Britain has a new celebrity. Her name is Lauren Luke, and she is ...how shall I describe her? Not a film star, exactly. No, she is a video star, a YouTube video star in fact.
Lauren is 27. She lives with her mother, her 10 year old son, her sister, two nieces and five dogs in a little house in South Shields, in the north-east of England. Lauren used to work in a taxi office. She answered the telephone, and sent the taxis to people who wanted them. It was not work that she enjoyed. She found it very boring.
Lauren had always been interested in make-up. In fact, people told her that she was good with make-up - she understood what sort of make-up would look good on a particular face; or what sort of make-up to wear for different occasions. She decided to give up her job at the taxi company. Instead, she started to sell make-up on eBay, the internet auction site.
Now, men like me find make-up a complete mystery. Why do women want to paint their faces? Do they think that it makes them more attractive to men? Or do they do it to impress other women? I don't know. I am only a man.
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