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Average e-commerce conversion rates

from: The Drum

by: Hayden Sutherland 

1.Product (what you sell and the stock you actually have)

2.Price (what you sell your products for and what your discounting strategy is)

3.Promotion (how well you merchandise your products)

4.Usability (how easy your site is to search, navigate and ultimately transact with)

5.Imagery (how well your site conveys your brand and displays the products you sell)

6.Security (how well you convey and actually take steps to ensure the safety of customer data)

7.Content (how well the site text and imagery acquires customers and then informs & supports the sales process)

8.Optimisation (how effective you are at changing some or all of the above to improve your conversion metrics over time)