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This week, the Taiwan’s biggest information products channel, Synnex, won the sole agency of Xbox, the video game machine developed by Microsoft Co. Synnex told the press they have confidence to claim a victory in the war of video game machines.

Against the trend, Synnex didn’t start their video game business from the on-line games. Instead, they decided to entry the family entertainment application field. In my opinion, what came to the official authorities were “ How to make our strengths effect upon the future? ” and “ How to enlarge the sales of the Xbox consoles helping the sales of the Xbox games? “ As a channel, Synnex wanted to put all its chain agencies into use, especially in service. If they could do it well, they will get a good reputation in video game selling, then the company will take the advantage of negotiation with its suppliers.

Nowadays, manufacturing firms become more and more independent from their consignors, and some of them even have the ability in marketing their own brand products. Although the worldwide brand companies have set their brands into consumers’ minds, the rookies still have a chance to play a round--- if they can build up good relationships with powerful channels. Who has the privilege to make a price? When the channel companies have the advantages in negotiating with suppliers, the answer becomes uncertain!

(The news was from synnex.com.tw:
http://www.synnex.com.tw/asp/synnex_detail.asp?seqno=14001&from=subindex&sid=4 ; the related report about Xbox’s rival ：PS2 cuts down its price tag: http://news.chinatimes.com/Chinatimes/newslist/newslist-content/0,3546,12050903+122002122000385,00.html )