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[figure] electric road to consumers as the core-李依瑾

(LADYMAX.cn information) Chinese electronic commerce through the accumulation of years and precipitation, has gradually from the initial stage of "chipping away". Accompanied by "the winter capital theory" person, driven by capital business development pattern has changed, the traditional enterprises began to take over and in the electronic commerce, a covering the whole industry, more mature capital operation times are open. When the ITAT myth, Jingdong, when we have not yet profitable, apparel brands are not devoid of all the business battlefield lofty ideals and high aspirations. Can look ahead, where is the direction? Who is the core?

especially for the traditional clothing enterprises, in the process into the EC, there are many problems:

is not advertising how to let consumers know? The traditional enterprise let consumers know through advertising, but electric brand how to improve visibility?

two is not how to distribution channels? Distributed through agents of traditional enterprises, how to solve the problem of distribution network?

three is no store to get the trust of consumers? Brand the first net, perhaps is a brand new, no entity shop, how to let consumers trust?

four is no shelf consumers how to find? In the entity and the line, we can put the product in the best position, let consumers see,coach2013夢幻新款目錄, but in the business field, what is the gold position, how to let consumers find, this is a problem.

five is not how to choose a trial? Line, try to promote direct sales, but the line, not to try, consumers through decided what to buy?

six is no guide to consumer marketing? Under the guide line, communicate to the consumer, but the line?

traditional business to online shopping interests is full of longing, blindly into, often the last to be frustrated. Because there is no clear answer to the above problem.

who is the subversion of the traditional business rules of the game? Consumer. The traditional enterprise channel strategy failure in online advertising,[figure] electric road to consumers as the core, conventional failure. From a means of processing, inventory to sales, product line of synchronization to redo the price system for network, to the business team composed entirely of decision-making layer control, and then to the new media marketing to consumer demand as the core, the 5 in China's e-commerce development stage, we discover not hard, the tears behind history, permeated with the essence of marketing -- to consumers as the core, the user only, search king, reputation first.

has so far,coach2013夢幻新款目錄, all the clothing to carry out the business enterprise business can have a look at your condemnation, which belong to the stage. Of course, choose the development by leaps and bounds, directly into the fifth stage is the most physical >

• [figure] Jimmy Choo a former president and creative director of the upcoming new personal brand