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PIERO GUIDI diverse classic fashion color, advocating freedom, restrained but passionate brand of inspiration, are the Italian designer distinctive design and production. It seems rich charm of formula timeless, elegant and charming, philosophical system: a pair embrace of angels, preached love for art, literature and sublime noble sentiments.

PIERO GUIDI (Pierkudi): The new luxury doctrine knot

temptation, mysterious, sexy, is calm, either What, no luxuries will give people endless imagination. PIERO GUIDI (Pierkudi) is like that.

PIERO GUIDI one of the world's top luxury brands, with LV, Gucci, ARMANI, Versace is the same level of luxury brands. Born in the town of Urbino, Italy brand founder Piero Guidi, in 1978 the use of metal sculpture and paintings of angels technical talent, to formally bring PIERO GUIDI production line, the first PIERO GUIDI monogram bags also come available. Accurate manual carving creativity, leather craft and perfect combination of aesthetic success, their products become the undisputed world luxury market, "apple."

With the luxury market booming, also won PIERO GUIDI this "pearl" of all ages, from September 2008 began, PIERO GUIDI another in Shenzhen, Nanjing, Hangzhou, Wuhan opened a number of flagship stores. PIERO GUIDI handbags brands in 50%, 20% clothing, gadgets accounted for 35%, pricing, mainly 1000-2000 2000-2005 4000 yuan and 4000 yuan over three levels. In the style and price, stores and shops worldwide slight difference, but the classic series will be available.

Well,coach2013夢幻新款目錄, PIERO GUIDI in the end based on the market can do what?

PFP Law

build the brand image of luxury goods in the future may be one important strategy development. Well-known brand is the need of consumers to build brand awareness and enhance brand awareness. Currently luxury brand in the mainland market to expand more in the new generation of consumers in order to build their own brand image, rather than simply the pursuit of profit.

100 years ago, Darwin's "survival of the fittest," the laws of nature, in the LV, TESIRO psychic and other European brands to enter the market once again been proven in practice: international luxury into new markets, we must luxury consumers understand the psychological strategies. PIERO GUIDI still followed in this long-standing management style, like building a noble castle, mysterious and heavily guarded, does not meet the conditions, then a strong desire can not close it.

As, PIERO GUIDI brand founder Piero Guidi said: "entering the market at the beginning, we put how to cultivate brand awareness to customers and create a pleasant retail experience, and in the broad market to grasp distribution channels, through advanced technological means to efficiently tap the potential customers, manage existing customers and other issues as a top priority in style at the same time without losing the brand, we have to do marketing of a friendly nature. "

1, cultivate brand awareness

1899 published "leisure class theory", the economist Thorstein Veblen proposed a "conspicuous consumption" this concept. Veblen think, to get honor, and keep the honor, just keep wealth or power is not enough, there are rich or authority must also be able to provide proof. Because honor is such that to the public. Conspicuous consumption is to provide globrand.com wealth or power to obtain and maintain the honor proved consumption activities. In, conspicuous consumption attitude determines the importance of a well-known luxury brands, with visibility only to give the left a deep impression, be remembered.

So PIERO GUIDI began through the mass media, location, fashion magazines such as integrated manner, build brand awareness degree. It worked in "ELLE World apparel Yuan", "Marie Claire Ma Lijia child", "fashion Cosmopolitan", "Fashion and Beauty VOGUE", "VELVET", "DIVA", "FASHION", "GRAZIA" and other well-known magazines published an advertisement, promotion and publicity, progressively improve their visibility in the Greater China region.

In addition, PIERO GUIDI also highly popular television Mainland financial section as a brand communications platform, because the image of these columns end in itself, the popularity is high, the target audience is a social elite crowd, and brand tonal consistency, but not enough to make up for a fashion magazine.

2, stressing that "origin" attribute

For consumers, the origin would be an important luxury brands they choose to reference conditions. For example, consumers generally considered to be high-end cars from Germany, luxury watches from Switzerland, top perfumes in France, with the "origin" as a guarantee, at least the "luxury" property can be guaranteed, which is the consumer An important luxury awareness.

So, PIERO GUIDI stationed, it will emphasize their brand to consumers the origin of property. PIERO GUIDI of the country from clothing - Italy, where the world's best and most exquisite handmade art diamond cut, in order to continue to strengthen consumer awareness of its brand characteristics.

3, a high-profile and create a luxury atmosphere

Someone luxury brand aptly than Yu Chenggang fully developed young girl, but also endure Guyingzilian live secretly to attract the attention of the opposite sex. Luxury brand in maintaining its restrained and elegant deportment, but also hope to become more media attention.

PIERO GUIDI would take advantage of new store openings lavish "to meet show" that such activities often represent a special opportunity, companies can take to promote the brand, carefully invited guests, but to get a wide range of media reports. PIERO GUIDI invited media from the list, we can see not only the high-end fashion media also saw some of the civilian population of the metropolitan media. These brands have set up their own internal information centers, each to carry out public relations activities, they will be active with all kinds of size of the media, full three-dimensional structure of publicity platform, forming a media sensation, give a lot of people missed the person at the scene to create unlimited space for reverie.

4, focus on in-depth research

in the market, PIERO GUIDI often based on market trends, product creativity and business practices combined with each other, flower giant customer relationship management information using a careful market research, segmentation and frequently use data to track consumer behavior and make decisions.

through research, PIERO GUIDI found in the United States and Italy importance buy classic men's suit, in focusing on the relatively young fashion people. Therefore, the People can not kitsch, aristocratic temperament must be upheld. Looking at the actual market, close to the people behind the order to seize more would-be "noble", has the potential to become a "noble" consumers, enabling them to receive their brand philosophy.

precise image positioning

From a consumer brand awareness of psychological point of view, the quality of the image determines the consumer brand awareness . Generally, many consumers, but the heavy sense of its mounting on the image to get a preliminary understanding of the brand of its degree. As a luxury addition to this factor, but also must master brand positioning in the changing image of glamor effect.

PIERO GUIDI walked every one in the store, consumers are seeing is "PIERO GUIDI" English LOGO, is the image of the European model, designed to emphasize the classic elegance of the gorgeous extravagance brilliant elements, elegant lines and smooth bright colors bright, slightly ostentatious but yet expansive dynamic temperament, with noble and luxurious fabrics, sewing scissors in irregular geometric means embodied PIERO GUIDI timeless, noble and charming atmosphere.

It PIERO GUIDI of this design philosophy, making respect for freedom, restrained but passionate followers to embrace the world of the brand collection of treasures. In fashion almost become a "fast food" synonymous, the only way PIERO GUIDI uphold noble cultural taste, become immortal classic trend of the sector.

while maintaining PIERO GUIDI this immortal classic is inextricably linked to its endorsement of the image. PIERO GUIDI the spokesperson not only in the world are familiar to consumers, it is women and children, their personal image and brand loyalty PIERO GUIDI, willpower and co-ordination with each other. This coincides for the market. Because consumers like the voice is not the kind of flashy idol, but full strength of everyone.

PIERO GUIDI hired a number of prominent artists, vocalists, writers and other stakeholders to do endorsements. One of the most symbolic representative was "Muhammad Ali." As Ali own "butterfly boxing" in people's minds, resolute champion strong and combined with the delicate and exquisite skills, invincible. And this concept of firmness and flexibility working with PIERO GUIDI aspirations coincide. In addition, has for PIERO GUIDI world celebrity endorsement over there: Dany Verissimo (French actor), Franco Baresi (8226 Franco Baresi, the former AC Milan player), Michelangelo Antonioni (Michelangelo & ; # 8226; Antonioni, the Italian film director), Luciano Pavarotti (8226 Luciano Pavarotti, Italian tenor), Roberto Baggio (8226 Roberto Baggio, the Italian soccer star ), Michael Jackson (Michael Jackson, 8226, U.S. pop singer), Madonna (Madonna, U.S. pop singer), Sting (Sting, British pop singer), Battistuta (Batistuta, Argentine soccer star), etc. .

So as Piero Guidi said: brand must be positioned. Whether product image or channel, you must have a consistent strategy, PIERO GUIDI not to do anything to sell products which, where many people business is good, on where to shop, to locate it must have a choice, otherwise it is impossible to shape corporate brand personality . Future factors that influence consumer buying more of brand personality and brand represents attitude to life, and only their products after the formation of a unique brand of style can easily be accepted by consumers.

quality win

luxury market is changing very fast, largely because of changes in consumer preferences very fast, and their consumption attitudes are increasingly mature and rational. In recent years, the luxury market has undergone great changes, consumers not only dare dare to pursue, but also to understand the almost instant connotation of luxury, even if the price is high, consumers can accept.

PIERO GUIDI at each flagship store opened, customers often followed, overwhelmed, booming market atmosphere and excellent purchasing power, but also makes PIERO GUIDI practical action to spur their own. Therefore, PIERO GUIDI quality problems on their own has never slack off.

From the outset, PIERO GUIDI and luxury on the inseparable, PIERO GUIDI Italian designer of each product are the distinctive design and production. Multiple classic fashion colors, unique small angel logo since birth, he never left people's eyes. Branding pair of angels embracing Mr. Piero Guidi is the source of inspiration.

In a brand development process, first looking in the right direction for its development is essential. With the continuous expansion of the brand, in addition to custom leather case, leather outside,PIERO GUIDI ( Pierkudi ) The new luxury doctrine knot, PIERO GUIDI also involves areas such as fashion and accessories, including bag and shoes, because PIERO GUIDI extensive use of leather and high quality silk and no way to quickly copied. Selection on the leather is very elegant, a calf or sheep leather limbs and trunk cortex is different, even in the choice of materials will take into account its texture. Excellent designers a felled on the template on the leather, use a pen to trace down and then carefully cutting, sewing and fabric as leather is different, not rework. Purses sometimes not all machines, use hand to sew one stitch. PIERO GUIDI bonding process in the shoes is also very strict, artificial materials commonly used in many countries, that is convenient but also easy to stick firmly. PIERO GUIDI produce leather sole, some use color matte leather sole, some of the primer into a variety of colors, as well as of the primer into a golden lining and shoes the same color.

Today, PIERO GUIDI also incorporated more new young elements, but also draws most of its peers design concept, to improve and integration firm in the market respected their fine, quality, and comfortable " luxury philosophy. "

Not only that, PIERO GUIDI order to better reflect the marketing process in its own brand value. PIERO GUIDI also according to the actual situation, local conditions, to carry out some of the interactive experience with consumers. For example, given the luxury of quality requirements, PIERO GUIDI product development in the quarter, so that consumers involved express their views; clothing samples launch, try to invite members and ask them to review; PIERO GUIDI apparel products of each quarter books made into products for each garment products and suitable for high consumer groups, detailing clothing style and dress with the product, and then convene staff training across the country put PIERO GUIDI brand appeal and costume design concept into every terminals for sales staff in the sales process capable of clear and complete to convey to consumers.

from clothing to luggage, from watches to wallets, from buttons to glasses, both by Milan, New York,coach2013夢幻新款目錄, finds fault with this old fashion Holy Land, also in Dubai, this stylish virgin land in droves. It is sometimes like one pair of fashion designer has a high sensitivity, constantly updated design innovative spirit; sometimes as a mature business ideas is a businessman, smart lean, smooth and delicate. Mind and spirit, as if it is owned by a natural charm. This also marks the PIERO GUIDI timeless charm, elegance and charm, philosophical system: a pair of angels embrace, preach love of art, literature and sublime noble sentiments.

you can all share its charm you?