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Requirement of globalization

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Requirements:
1, A global market segment
-can we identify a market segment all over the world with homogeneous needs?
-Can we market this segment in an effective and profitable manner?
2, Potential synergies (1+1=3)
-Can we obtain economic of scale in the production of our products?
-Can we positionour product with the same concept in the world?
-Can we apply the same promotional strategy?
-Can managerial experience in some countries be used in others?
3, Communication and distribution infrastructure
-Can the advertising agency handle my business worldwide?
-Can the distribution facilitators logistically handle my product worldwide?
4, Other consideration?
-internal factors:
Compatible international operation (organization, etc)
Local manager opposing standardization
-External factors:
Law and marketing restrictions
Intensity in competition

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台長： Yu Yi, TSAI

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