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Bookkeeping is a career field in which many people find
themselves interested. Individuals are always in need of bookkeepers, so there
is often plenty of bookkeeping work to go around. Many small businesses readily
look for a knowledgeable individual to perform their basic bookkeeping tasks so
they might focus on their own business. If you would like to become a freelance
bookkeeper, you will need to have a plan for your business, marketing materials
and a marketing plan.The first step toward becoming a freelance bookkeeper is to
have a plan in place for your business. Your business plan will ensure that you
know what your aim is and what it is you would like to accomplish. This plan can
be as specific or as general as you would like, but it should list what your
business goals are, how you expect to reach them and a timetable for each one.
After this information is in place, you have a good framework for how you want
to start and operate your freelance bookkeeping business. In the modern business
market, it is critical to have an easily recognizable brand. Your brand includes
your logo, business cards, website, letterhead and anything else that a customer
might receive in the way of marketing. There are many individuals available who
can work with you to design your company brand in a cost-efficient manner.
Keeping everything professional yet eye-catching, memorable and appealing should
be your goal. After you have a plan in place for your business and marketing
materials ready to go, you are ready to market yourself as a freelance
bookkeeper to prospective clients. This step requires some effort, but it can
pay off a great deal in the end. You might choose to get to know certified
public accountants (CPAs) in your area and let them know that you are available
as a freelance bookkeeper. You can build a professional relationship with them
and ask whether they would be willing to send referrals your way. Another way to
market your business is to join professional organizations in your area. These
organizations usually hold networking events, during which you might be able to
get to know many other small businesses in your area which might need the
assistance of a freelance bookkeeper. Let everyone you come in contact with know
you are a freelance bookkeeper. Likely, if people do not need the services
themselves, they might know someone who does. You might also decide to contact
local small businesses directly, letting them know about your service and asking
whether they would like to give you a try. |
