24h購物| | PChome| 登入
2005-09-01 19:00:10| 人氣318| 回應0 | 上一篇 | 下一篇

Dissertation, we made it!

推薦 0 收藏 0 轉貼0 訂閱站台

Dissertation Topic:
Linkage percentage PR/event based marketing and media coverage within News bullets: assessing the impact--take skincare brand"La Mer"in Taiwan market for example

Methodology:
Qualitative research, deep interview

Conclusion:
TV news coverage indeed has impact on the audience. The interviewees were impressed by the content of the news coverage which helped formating their attitudes and affecting their behaviours

Submission: 1st Sep.


HAHAHA, WE MADE IT!

我要檢舉
台長： Renee小姐

您可能對以下文章有興趣

人氣(318) | 回應(0)| 推薦 (0)| 收藏 (0)| 轉寄
全站分類: 校園社團(社團、班級、校友會、同學會)

TOP
詳全文