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By SHILING WOON

KUALA LUMPUR: Celcom (Malaysia) Bhd and other local telecommunications players plan to announce a new registration formula for pre-paid card subscribers within the next two weeks.

“We already had two meetings with DiGi.Com and Maxis to come out with a better solution to overcome the current issue (registration process) in the country,” Celcom chief executive officer Datuk Shazalli Ramly told reporters after the launch of its Chinese brand name - Tian Ti Dong - as well as the appointment of Taiwanese artist Wang Lee Hom as the company’s second power icon yesterday. Singaporean singer JJ Lin was the first power icon, having been appointed last month.

“We will meet again next week before we announce the new formula in early April.”

The Chinese brand name is Celcom’s move to reach out to more Chinese language-based customers. It would be officially used in the local Chinese media.


Datuk Shazalli Ramly (left) posing with Wang Lee Hom (right)
Shazalli said Celcom planned to appoint several more power icons in the next few weeks to capture a larger Chinese customer base locally.

“Celcom realises the impact of music in building our brand and strengthening our audience base. Therefore, we have taken great strides to search for an international personality like Wang Lee Hom as Celcom’s power icon to reflect our strong market appearance in the country,” Shazalli said.

Currently, Celcom has more than seven million subscribers in Malaysia, of which 80% are pre-paid users.

The company had registered over 60,000 third-generation (3G) subscribers and planned to expand the 3G network nationwide in the second half of the year, he added.

Source: Celcom