(Montclair, New Jersey – August 18, 2010) – Bradford Licensing LLC, a global brand licensing firm representing some of the world’s best-known logos, trademarks, and entertainment properties, is pleased to announce its newest partnership with Bright Ideas Design Co., Ltd. to present the animated TV series Katz Fun.
Based in Taiwan, Bright Ideas Design is an award winning creative production team whose focus is to promote arts and culture. Since 1999 they have been working with many different technological mediums such as animation, games and virtual reality to transfer cultural ideas into fitting design trends.
They are well known and highly regarded throughout Asia for bringing life to the traditional arts and successfully integrating them into modern society. Out of their plethora of awards, the two most recent from last year are the Digital Content Product Award, MOEA, Taiwan and the Animation Derived Merchandise Award, MOEA, Taiwan.
Now Bright Ideas introduces Katz Fun, a charming animated children’s series featuring stories of which children can relate and learn. The character Katz is a tiger that embodies magical powers that fuel his friends’ potential. The group of six characters unites to become Katz Fun with the goal to protect Katz from the evil Dark Messenger, whose mission is to undermine the good intentions of Katz and disturb the tranquility of the Bent Boo Village. Each character uses their own unique strengths to help Katz and in return Katz’s power further develops their individual potential. Katz Fun embarks upon exciting adventures to protect their friend Katz. Strongly tied together with themes of friendship, teamwork, and confidence, Katz Fun is a comical jaunt with which children surely connect all the while gaining valuable lessons.
“Since the licensing business is very special and a long term path takes time and efforts, it is really important to have a good partner to work together. We are very glad to have such an outstanding and professional licensing partner like Bradford. Through our cooperation, we sincerely look forward to bring more energy and capacity to this property and gain success together,” stated President of Bright Ideas Design Co., Ms. Fang-Yin Lin.
Michelle Minieri, President of Bradford Licensing LLC continues, “Katz Fun has a strong moral lesson within each episode, and we want to convey that in the merchandise offerings we present to the marketplace. And by focusing on each individual character within the group, we will create a well-rounded and fulfilling program based on the core elements of the show. Bright Ideas made this possible with the high quality assets and storyline portrayed in each and every episode of Katz Fun.”
Potential licensing categories include digital games, home entertainment and DVD, toys, apparel, accessories and publishing. Katz Fun targets an audience of children ages 6-9 to bring them a multi-cultural experience coupled with inspiration, creativity, and education.
About Bright Ideas Design Co., Ltd.: Bright Ideas Design is a production team based in Taiwan. They do original content development, museum services, and integral product design. Bright Ideas promotes arts and culture while transferring intangible qualities of culture into tangible designs using multimedia technology.
About Bradford Licensing, LLC: Established in 1986, Bradford Licensing LLC is a full-service brand licensing agency with worldwide brand extension capabilities. Bradford develops licensing programs based on the leading corporate brands, television series and characters, fashion brands, sporting events and non-profit organizations. Current Bradford clients include Pepsi, 7Up, Mountain Dew, City of Beverly Hills, Aspen Colorado, Marilyn by Shaw Family Archives, Denise Richards, Happy House, PEZ Candy among others.
http://www.bradfordlicensing.com/press/bradford-licensing-brings-katz-fun-merchandise-to-the-us/
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