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Many website membership marketers manage to keep making the same mistakes over and over again. You can study on their mistakes so that you don't make them yourself. Learning what mistakes not to make will save you time and help your site to reach your goals.

 

Three mistakes you do not want to make are; split calls to action, cheesiness and unclear navigation.

 

A 'call to action' is the term used to describe asking your website visitors to do something. You want them to take action and click on a link. On an opt-in page the call to action could be "Enter your name and address in the form. In a sales letter the call to action is often Go through the button to make payment and gain access to the membership site.

 

Inside a membership site the call to action could be Watch the video below or "Leave a comment below". Don't make the mistake of thinking that people will watch the video because it's there. Give your prospective customers clear instructions on what you want them to do.

 

Now that we've discussed calls to action let's look at a misstep you do not want to make; split calls to action.

 

Split calls to action are just what they sound like; giving people a choice of two or more actions. For example, a sales letter might have both a payment button and an e-mail opt-in form. This can be confusing to the person visiting the site. Another example of a split call to action offers two options for the same action, such as having a payment button with the choices of full payment or a payment plan. It is advisable to give the potential customers only one choice in order to help them continue the purchasing process.

 

Another common problem on membership websites that is a lot like split calls to action is unclear navigation Membership growth strategies. If your website has a lot of links going to many different pages it will be confusing for your potential consumer. If you have a sales letter or a page that is offering a products or services, give the website visitor a single button to click in order to buy what you are selling. Then there is no confusion; the visitor buys your product or leaves the page.

 

When someone is visiting your membership website is it easy for them to find what they want? Are recent posts and other new information at the top of the screen where they are easy to find? Your menu bars should allow visitors to get to any content that they would like to see. It must be simple for people to look for something and to leave a comment.

 

Make the navigation of your site as easy as possible.

 

A membership website mistake that you really want to avoid is being perceived as 'cheesy' or clichéd. There are hundreds of websites out there featuring pictures of tropical of the islands, Ferrari's and all the other things which is to be yours if you create a membership site with 'only' one thousand members. The site informs you you're able to do this by only referring two or three people. People will not be inclined to trust it because they may see the same claims at many other membership sites.