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Google Alerts and Book Marketing

 

Google Alerts is a simple and free tool which can be found to anyone for tracking topics on the internet. For authors, it is a great advantage because you can have it provide you with results when a new mention appears on the internet of your name, book title, or topics relevant to your book that you can monetize upon for promoting your book. This information can be delivered to you via email in a timely matter-as it happens, daily, or every week -- so you are aware of the latest talks and topics that may interest you.

 

You can sign up for Google Alerts. Simply go to Google Alerts and fill out the easy form, which will ask you for the "Search Query, inch meaning the word you want to track. Here I would enter your owner's name. Next it will ask for the result Type, Everything is among the most suitable choice here, but if you have reason to be specific, you can choose to receive only results in a specific category: News, Blogs, Videos, Discussions, or Books. Then you choose how often you want the results and how many results you want to receive, which is either All Results or Only the best Results. If you are unsure what to put for any of these categories, to the directly on the screen as you select them, Google automatically shows you the current results you would get based on that selection so you can determine whether All Results might be more than you want or precisely what you want.

 

As you pick the categories, consider how likely your results will be to fit what you really want to know Buy Google Reviews UK. For example, if your search query is George Wa because you wrote a biography of Wa and you only want to find out when your book is mentioned online, you may decide your Result type category to be only Books. However, if you want to see every mention of George Wa to see whether there's a discussion on a blog, or a conference about him being held that you can participate in, you might want to select Everything. As for your actual Search Query term, if you use more than one word, Google will show results where both or all words appear, although they may not be consecutive. For example, if your name is Natasha Smith, you will get results that list everyone who ran in a demonstration because in that demonstration were Mark Smith and Natasha Johnson. To unravel this problem by constraining leads to be solely about you (or anyone else named Natasha Smith), you will want to put quotation marks around your name in the Search query field.

 

The results you get back will tell you how well your online efforts are doing well. For example, if you have a blog and you blog on Mon about your book and you get a Google Alert on Tuesday showing your site as one of the results, you know your site is getting out there to the search engines. More importantly, you will find out who else is talking about your book. For example, another doodlekit, to whom you have no connection and who simply is a book lover, might write a review of your book on her blog, or you might find that someone who blogs on your topic mentions your book on his blog, or perhaps there's a newspaper that images a review of your book, and because the newspaper also has a website where it images its content, Google Alerts informs you about that book review. You then will know how well word is getting out there about you and your book.

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