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As online resources a small or medium-sized business, you may be under the impression that "SEO" (Search Engine Optimisation) is just a fancy marketing term for big businesses and firms.Dich vu SEO And you are not alone -- in a recent survey, it was found that while 56% of small businesses have their own websites, only 28% think about SEO.

 

Benefit of SEO in nowadays could not are more prevalent. Disregarding to apply SEO strategies to your website may be as crippling for your business as locking your front doors. So what does SEO do? In a world where most consumers use search engines to find nearby companies, SEO is the difference between being visible or unseen. Here are 5 reasons why SMB's should use SEO today.

 

Traffic Boost

 

The traffic going to your website is driven mainly by search engines. Simply putting up a website is not enough to get seen; people need to find out you exist in the first place. Every time they use Google or another search engine to find their new job, designer bag, car repair (or anything else), Google uses special algorithms to determine which websites will show up on the front page.

 

By using certain SEO strategies, you can be one of the first sites to pop up every time someone needs something related to your business. Without SEO, you will be buried beneath a mountain of competitors.

 

It's Cost effective

 

Most marketing and advertising costs big money, but the only cost of SEO is how much time you may spend learning SEO strategies and writing content, or paying an SEO specialist to improve your Google rankings. With a proper SEO campaign maintained over a few months, you can expect an MOTOROLA ROI many times greater than any Facebook or AdWords advertising, up to 800% or more.

 

Small businesses Can Beat Big Businesses with Specific Keywords and other Local Advantages

 

Once you get into SEO, you will quickly learn that it's all about the keywords, which are simply the phrases and words that people enter into search engines. The overall goal of SEO is to write content in which these keywords are used and focused on, making your site stronger and higher ranked when people Google that certain keyword.

 

To think that your chances at success are improbable; after all, how are you supposed to out-SEO firms and large businesses which have been doing this for years? Well, small businesses already have a greater advantage due to long trail keywords. Long trail keywords are long and specific keywords or phrases. As a small business, you also have a smaller and more specific target audience (for example, everyone looking for your service or product in your area or city, as opposed to a global audience). You can hone in on long trail keywords that is included in your distinctive location or audience, that big businesses won't bother tackling. Sure, Toys Ur Us could get all the "new toys" searches, your small toy store can capture all the "new toys for young boys in London" searches.